Science backed, Plant-Infused skincare. Suitable for Everyone.™
I feel as if there's so much to share, so this 'About Us' page may turn into more of a Blog post!
So, for those with a few minutes to spare, read on - and for those in a rush, I'll attempt to sum up our brand ethos with a quote from a recent talk that I gave..
Nyrah was initially founded back in late 2020 by a group of incredible women with love - to celebrate women just as they are. The intention was to honour the combined wisdom of life experience and nature to nourish skin through all stages of life..
While that message is still deeply engrained in everything we do here at Nyrah, unforeseen events (not least the pandemic) have led us to a point where I have become the beneficiary of the work of some amazing women before me, and I am now the leading visionary behind this incredible brand.
Just to provide you with the backstory, my journey into the world of skincare began with a passion for simplicity, honesty transparency & science. These principles aren't just words to me; they are innate attributes that I embrace daily.
As a mechanical engineer with a background in pharma, medical devices and medical research, 2022 brought my true calling and I now spend all of my time researching & formulating new products for the Nyrah Beauty range (as well as occassionally answering skincare queries from you guys! 💝)
Leveraging a deep knowledge of ingredients, formulations and the regulatory landscape, we set out to develop a range of animal-safe, plant-based, vegan skincare products that compliment today's health-conscious holistic lifestyle. (Here's a picture of me above, blending our newest product, Absorb!)
Our commitment to sustainability is at the core of everything we do. We prioritise ethical sourcing, using sustainable ingredients like brown algae (marine collagen) and repurposing food waste - such as avocados from South Africa! - to promote a circular economy. We believe in nourishing the skin with the same care and attention that we give to our bodies from the inside-out.
As a firm believer in the power of ingredients, I'm passionate about the alchemy associated with skincare. Much like a Michelin-starred chef creates something extraordinary with the right ingredients, our products are designed to be simple, effective and multi-purpose. We aim to deliver joy in our skincare products in the nicest, most honest way possible.
We recognise that the skin is our body's largest organ, deserving of uncomplicated highly effective and nourishing care.
We understand the challenged of today's busy schedules and we respect the need for simplicity in skin care routines. We designed the products to address the most common signs of aging at every stage of life, promoting skin appearance and integrity throughout life.
"While I can't fix the world's problems with skincare, I am commited to making a difference by providing you with products that bring joy and positive experiences. "
I see myself as an engineer first, a business leader second, and ultimately, a problem-solver with a mission to contribute to your well-being.
Thanks you for being a part of the Nyrah Beauty journey. We look forward to continuing to serve you with products that embody simplicity, honesty, transparency & science.
SUITABLE FOR ALL SKIN TYPES
SAFE, PLANT-BASED INGREDIENTS
DESIGNED IN IRELAND
CRUELTY FREE - ALWAYS
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